Navigating Market
Dynamics Together
The B2G market is evolving faster than ever, and AI is at the center of that change. From shifting agency priorities and procurement models to the tools reshaping how marketing gets done, the B2G Briefing Circle helps marketers at every level stay ahead of what's next.
What to Expect...
It's Going to Be Good!
Through structured monthly sessions, candid peer conversations, and real-world AI use cases, we help
public sector marketers cut through the noise and move forward faster.
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Understand how AI is reshaping Federal, SLED, and Defense marketing — in practice, not theory
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Share and hear what's actually working (and what isn't) without filters or vendor spin
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Pressure-test strategies with peers who face the same constraints
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Build trusted relationships you can rely on when you're hiring, stuck, or making a bet
This is a confidential, vendor-free space for B2G marketers who are ready to engage, not just listen.
Events: Save Your Spot
Group Chairs
The B2G Briefing Circle is guided by two group chairs who help shape the direction of the group, drive member engagement,
and build the monthly content calendar.
Building Community
1
Monthly Virtual Connects
Our monthly virtual sessions run from 12:00–1:00 PM ET the second Friday of the month, designed to maximize insight and interaction. Members share insights, pressure-test ideas, and build the kind of trust that only comes from a room where everyone has the same seat at the table.
For in-house B2G marketers only
3
Quarterly In-Person Meet-ups
"Buy Your Own Drink" happy hours at rotating locations — for deeper connections off-screen. Targeted launch Fall 2026.
Have a great space to host some really cool people? We'd love to hear from you.
FAQs
Our sessions are designed for working time, not passive listening. Every month, members show up prepared to share, challenge, and learn — with a structured format built around real practitioner insight. For more answers to your burning questions, please see below or drop us a note if we haven't covered it here.
Who Can Participate?
The B2G Briefing Circle is open to marketers who are actively working in or supporting the U.S. public sector market — at any level — and are ready to contribute and learn.
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Currently in a marketing role focused on the U.S. public sector (federal, state, local, or education markets)
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Willing to actively participate — come prepared to engage, share, and contribute
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Committed to giving as much as you take — this is a working group, not a passive audience
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At least AI-curious — our sessions are increasingly focused on how AI is impacting B2G marketing, and we need members who are open to exploring that
Are Vendors Allowed?
This is a vendor-free space. You must hold an active in-house marketing role to participate. If you've been invited to speak, remember that this is a no vendor promotion environmment— contributions must be grounded in real experience, not sales pitches
Will You Share Session Content?
Yes, meeting notes and presentations/materials will be shared via the private LinkedIn group, typically within a week of the session's conclusion.
Get in Touch
We'd Love to Hear from You!
Have a question, a topic you'd like to see covered, or a speaking opportunity to discuss? Reach out, or join the conversation directly in our private LinkedIn group.
