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Join Our Community

Supporting Senior Marketing Leaders

The B2G Briefing Circle is more than a meeting — it’s a movement.

Created for senior-level public sector marketers, this peer-driven community is where experience meets collaboration. Members gain a trusted space to exchange insights, navigate complex market shifts, and sharpen go-to-market strategies alongside peers who truly understand the B2G ecosystem.
 

If you’re ready to engage in candid, practitioner-led conversations and elevate how your organization connects mission to market, we invite you to join the Circle.

Join the Circle
Navigating Market Dynamics Together
senior marketers coming together to network, learn and have a safe space to share.jpg

Navigating Market Dynamics Together

The B2G market is evolving faster than ever — from new administration priorities to shifting procurement models and emerging technologies reshaping agency missions. The B2G Briefing Circle exists to help senior marketing leaders stay ahead of that change.

Through monthly discussions, peer insights, and curated content, we help marketers:
 

  • Understand the trends shaping Federal, SLED, and Defense landscapes

  • Bridge the gap between strategy and execution

  • Build trusted peer relationships rooted in shared experience

  • Exchange best practices, data, and messaging approaches that drive impact

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This is a confidential, vendor-free space where senior marketers connect, collaborate, and level up. 

Event Schedule

Event Schedule

Stay informed about our upcoming events, designed to foster engagement and provide valuable insights into the latest trends in public sector marketing.

Monthly Virtual Connects

Our monthly virtual sessions run from 9:30–10:30 AM ET the third Thursday of the month, designed to maximize insight and interaction. Dive into discussions on best practices and strategies for effective government marketing, featuring expert speakers and engaging discussions.

Quarterly In-Person Meet-Ups

Quarterly in-person happy hours (“Buy Your Own Drink” format) help deepen relationships and collaboration. 

Private LinkedIn Group

Between sessions, members stay connected through our private LinkedIn group - a place to continue the discussion, post topic suggestions and requests to the B2G Briefing Circle group.

Save Your Spot

  • Thu, Feb 12
    Zoom
    Feb 12, 2026, 9:30 AM – 10:30 AM EST
    Zoom
    Partner marketing only works when both sides are aligned — and most of the time, they’re not. In this B2G Briefing Circle session, you’ll hear directly from both sides of the channel: a VAR and an OEM Marketing leaders, walking through case studies from strategy to execution.
  • Thu, Mar 12
    Zoom
    Mar 12, 2026, 9:30 AM – 10:30 AM EDT
    Zoom
    We’re breaking down how to actually measure event ROI in the public sector, using real-world field feedback, sales alignment signals, and practical reporting frameworks that leadership cares about.
  • Thu, Jan 15
    Zoom
    Jan 15, 2026, 9:30 AM – 10:30 AM
    Zoom
    Think you’ve seen what AI can do for marketing? Think again. Our January “AI is the Martech Evolution” showcase puts the spotlight on what public sector marketers are actually using, with a bonus list you’ll want to bookmark: 5 AI Tools B2G Marketers Are Using.
  • Thu, Dec 18
    Zoom
    Dec 18, 2025, 9:30 AM – 10:30 AM
    Zoom
    Tired of being asked to “show ROI” without the right tools or the right audience willing to listen? We’ve got you. Join our “Proving Marketing’s Value” peer-share session where B2G marketers drop the filters, share what’s actually working, and walk away ready to demonstrate impact.
  • Thu, Nov 20
    Zoom
    Nov 20, 2025, 9:30 AM – 10:30 AM
    Zoom
    When the lights go off in Washington, the smart marketers keep the spotlight on. Don’t miss our next speaker who will be diving into real-world strategies to stay top of mind during uncertain times. Recap article coming soon.
Founding Chairs

Founding Chairs

The B2G Briefing Circle was founded by three industry leaders who have dedicated their careers to advancing public sector marketing excellence. Together, they’re building a trusted space where marketing leaders can grow, collaborate, and shape the future of the B2G community.

Stephanie Geiger_headshot_2024_edited.jpg

Stephanie Geiger
CEO and Founder
Geiger Consulting Group

MacKenzie Guyer
Director Financial Services Field Marketing
ServiceNow

LaRel Rogers
Staff Product Marketing Manager, Federal
Okta

Get In Touch

Get In Touch

We'd Love to Hear from You

For inquiries, suggestions, or speaking opportunities, reach out to us. We are here to assist and enhance your experience.

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